Social, personal, and philosophical evolution happen to the beat of culture. Rhythm underlines each ebb and flow, scoring the soundtrack to humanity’s evolution. With every move, Black Eyed Peas dictate the rhythm of culture. Blurring genre lines long before it became commonplace and pioneering an unprecedented global hybrid of hip-hop, pop, electro, and world as early as 1995, the Los Angeles trio—will.i.am, apl.de.ap, and Taboo—maximize the momentum of a legendary career earmarked by making history, breaking records, and raising the bar yet again in 2020 and beyond. “The last time we were this clear was in 1995 when we started the group,” grins will.i.am. “There was a lane for us. There was room for us. We capitalized on moments to make an impact in 2003 and 2009. We’re looking to the future now. What’s the next ten years? For us, they’re about being purposeful in society.” The group certainly constructed the perfect launchpad to be “purposeful.” Over the past 25 years, they earned six GRAMMY® Awards and achieved sales of 35 million albums and 120 million singles across seminal releases such as Elephunk, The E.N.D., and more. Cemented as one of the era’s biggest acts, they emerged as “the second best-selling artist/group of all-time for downloaded tracks,” according to Nielsen, and landed on Billboard’s “Hot 100 Artists of the Decade.” Moving over 3 million tickets, performing 300-plus shows throughout 30 different countries, and headlining stadiums, they graced the biggest stage in the world with a landmark performance at the Super Bowl XLV Halftime Show in 2011.
SHARE THE MUSIC VIDEO FOR “FEEL THE BEAT” WITH MALUMA
TELEVISION TAKEOVER WITH GOOD MORNING AMERICA SUMMER CONCERT SERIES ON ABC, THE LATE LATE SHOW STARRING JAMES CORDEN & MACY’S 4TH OF JULY SPECIAL
ROCKED THE STAGE AT ROCK THE VOTE’S “DEMOCRACY SUMMER CONCERT” YESTERDAY
EXCLUSIVE VERSION OF ALBUM AVAILABLE AT TARGET NATIONWIDE
(June 1, 2020 – Los Angeles, CA) – Black Eyed Peas unleash their anxiously awaited eighth full-length album and debut for Epic Records, TRANSLATION, today. Get it HERE. Additionally, they unveil the music video for “FEEL THE BEAT” with Maluma. Watch it HERE.
To celebrate the record’s arrival, the six-time GRAMMY® Award-winning, genre-bending pioneers launch a full-scale television takeover. On June 24, they kick off the day by performing on ABC’s Good Morning America “Summer Concert Series” and closing out the night with a performance on CBS’s Late Late Show Starring James Corden. Next up, they ring in Independence Day by taking the stage at Macy’s 4th of July Special on NBC.
Be sure to tune in!
Yesterday, Black Eyed Peas headlined Rock The Vote’s Democracy Summer Concert alongside. The two-hour virtual gig drew thousands of live viewers as the group served up one era-defining hit after another during a powerhouse set.
In case you missed it, watch it again HERE.
Last week, they teased out the album by sharing “NO MAÑANA” with El Alfa alongside the official music video. Garnering critical acclaim, Billboard claimed the track “has propulsive beat twists and turns fused with Alfa’s rapid-fire cameo and dembow catchy melodies.”
Integrating hip-hop, pop, dance, reggaeton, and trap, the album unites Black Eyed Peas with some of the hottest voices in the world. They join forces with Shakira on the sexy and seductive “GIRL LIKE ME,” while the guys go crazy alongside Tyga and Nicky Jam during “VIDA LOCA.” Meanwhile, Becky G adds sass and spirit to “DURO HARD,” and French Montana turns up East Coast-style with a fiery flow on “MABUTI.” Everything culminates on “NEWS TODAY.” Just above acoustic guitar and a glitchy beat, they deliver provocative and powerful observations on life in 2020.
Black Eyed Peas first teased TRANSLATION with “RITMO (Bad Boys For Life)” in late 2019. In just eight months, it garnered dozens of platinum certifications worldwide and put up staggering numbers. Tallying over 1.5 billion combined streams and views, it made history as both their most streamed song and viewed video ever. Not to mention, it also served as the lead single from the Original Motion Picture Soundtrack to the blockbuster Bad Boys For Life. On its heels, the group dropped “MAMACITA” with Ozuna and J Rey Soul this year. It recently eclipsed 200 million combined streams and views, reached #3 on the Billboard Hot Latin Songs Chart and #1 on the Billboard Latin Ariplay Chart and recently impacted Top 40 and Rhythmic Radio.
To date, Black Eyed Peas have sold over 50 million albums worldwide and notched numerous number ones. TRANSLATION ignites the next chapter of this legacy.
“RITMO (Bad Boys For Life)” with J Balvin
“FEEL THE BEAT” with Maluma
“MAMACITA” with Ozuna & J Rey Soul
“GIRL LIKE ME” with Shakira
“VIDA LOCA” with Nicky Jam & Tyga
“NO MAÑANA” with El Alfa
“TONTA LOVE” with J Rey Soul
“DURO HARD” with Becky G
“MABUTI” with French Montana
“I WOKE UP”
“GET LOOSE NOW”