At the core of Indie Dance and Deep House music, Swiss based Nora En Pure is on a quest to fulfil her need to arouse feelings of bliss and inject unconventional and serene sensations to be carried out into the world. The vivid South African, has already proven to be quite productive, what resulted in deep and funky works of audible engineering for the label Enormous Tunes and Tokenish since 2009. Besides her passion for Africa, only music has been able to steal her feelings to that extent leading her to dedicate more and more mind and soul to it. The melodic but mesmerising club music has been fashioning a big and an undoubtedly dedicated fanbase. You ready Bali as our favourite Swiss Miss is on her way back TONIGHT!
What was the inspiration behind the name “Nora En Pure? Why did you choose it?
“Back then I wasn’t even sure that something would actually come of making music, so I just chose something spontaneously! I wanted it to be catchy but still different and exotic and the ‘pure’ fits nicely to my sound.”
Tell me about your start as an artist.
“I’ve always been musical, but I only became really into dance music when I met some friends who had their own studio. They showed me the basics, and I was amazed by how flexible you could be with it. I became very much hooked on creating my own material, and spent many late nights in the studio experimenting with different things.
My career really kicked off when I released ‘Come With Me’ back in 2013. Originally it was going to be the B-Side track, but we changed it around last minute. Through this track, I began to receive many more booking requests and the rest is history!”
How did your upbringing influence your musical style?
“Growing up in South Africa, we were always around wildlife and nature. I think this has a big influence on my music, as I like to create tracks that transport the listener to an exotic or adventurous place!”
Do you have a pre-show ritual?
“Not really! I usually insist on a drink before the set but that’s about it. I like to approach sets in different moods and take the moment as it is.”
What has been your biggest career moment thus far? Your most memorable?
“So many incredible moments happened this year, like my originals ‘Morning Dew’ & ‘Lake Arrowhead’ being premiered by Pete Tong as Essential New Tunes. Also, I had the honour of remixing Faithless’ ‘I Was There’, which was very rewarding for me. Being added to the Coachella lineup was also really cool!”
Tell me about your current tour – what has been your favorite spot so far? Which venue has had the best crowd? Are there any spots you’re looking forward to the most?
“I had some great moments in Australia at the beginning of this tour. I loved Cairns – what an amazing little spot and the festival series we did in some cities over there was so much fun!
In US I was happy to get to some new smaller cities where I haven’t had played before. I loved places like Santa Barbara, Denver, Albuquerque! Its always cool to go to new places and feel the enthusiasm and support.
I do pay great attention to the sound quality and the layout of a club. I feel a million times better if the sound quality is spot on. One of my fav clubs on this tour surely was Output in New York!”
What is one big breakthrough that happened in your music career in 2016?
My originals ‘Morning Dew’ and ‘Lake Arrowhead’ came out, which were both premiered by (the influential BBC Radio 1 personality) Pete Tong, and selected as essential new tunes by Pete Tong. I had the honour of remixing (the British electronica band) Faithless as well, which was very rewarding for me.
Do you have a mentor? Does anybody stand out who has helped shape who you are today? Personally and/or professionally.
Personally I have a strong and small circle of people around me that I rely on and refer to for anything. While growing up I was taught important values that I’m very grateful for and I’m sure they have shaped my personality a lot.
Professionally I also have a pretty amazing team that supports me and gives me inputs and feedbacks and most importantly inspires me. All the Helvetic Nerds artists are like a little family and I believe in the last few years we really managed to be distinctive with our sound.
What is your favorite activity outside of music?
I love being outdoors & really enjoy photography in my free time. Any artistic / crafty thing makes me happy but there’s not too much time these days.
What are you planning for 2017?
There is a lot planned already. I will take 2-3 weeks off from touring to catch up with some work at home, but my tour schedule is already filling up quickly for the whole year. Also looking to release a new EP at the beginning of the year, so looking forward to that already!