TRUS’ME – INTO JUST ONE THING

With his love for music tracing way back to an early age by dabbling with various instruments and developing a passion for vinyl, Trus’me, truly found his calling after learning the art of mixing and sample digging. Surrounded by the heads of Manchester and its deep rooted music scene, one couldn’t deny that it was an effortless task to be exposed to good music from all genres, thus explaining his constantly evolving tastes as evident in his eclectic DJ sets as well as in his uniquely, diverse productions. “Like bookends some 12’s will work with both the beginning and the end of the night, such is the classy sampling from Trus’me” (Peter Nicholson, XLR8R).

Where were you born and raised?

Madchester the home of Haçienda, Joy Division, New Order, Factory Records, Happy Mondays, Stone Roses… the list is endless. You know the city, the one that gave you a shit load of music.

Where do you call home now and how do you like it?

Berlin, the home of Berghain a small slice of the sounds that I love, but I do miss my musical home at times. But times change and music moves on, and right now Berlin is the Hollywood for DJs.

What is the most important record in your collection?

Impossible question to ask, I have whittled and sold out all the excess and pointless records in my collection. I only keep records I truly love, mainly cause the missus threatened me with an axe if I didn’t get rid of some. I love so many genres but if you were to say in electronic music, it has to be The Other People Place – Lifestyles Of The Laptop Café.

[mixcloud https://www.mixcloud.com/SecretBaliLife/trusme-exclusive-mix-for-secret-bali-life/ width=100% height=120 hide_cover=1 light=1]

Your musical background is more influenced by jazz, soul and hip-hop then electronic genres. In what way influenced these particular genres your sound?

There was no one particular influence. I listened to Indie music just as much as I can list Daft Punk, Orbital, 808 State and New Order. Manchester is rich in musical knowledge and truly genre stretching DJs. You cannot be into just one thing here in this rainy city.

What was the motivation to start your own Prime Numbers imprint and what is your aim with the label?

The name Prime Numbers was derived from my favorite mix series at the time ‘Odd Numbers‘ by the infamous ‘Eyes Down’ night here in Manchester. The night presented all kinds of music, from Brazil to Jazz and Techno. Somehow the boys Jon and Kelvin would meld together a coherent night of music, where essentially they would just play in their words ‘prime cuts’. So there, you now know both my main inspiration as a DJ and my ethos for the label selecting only Prime Numbers. Later we played around with the word Prime in a mathematical sense for each release.

Although technological improvements created lots of new interesting opportunities during the last couple of years, the electronic music industry also suffers from an overload of releases, lots of them don’t even match a certain standard. How do you think about these developments and should some not to name labels take action?

I believe this is the role of the record shops, they probably have the final say when it comes to quality control. If you are running a physical shop you are essentially a taste maker and are there to sieve the lumps from the flour, so to speak.

Can you name something we should definitely know about Trus’me, but is never been asked in an interview before?

I don’t know if there is something you should particularly know aha, but I graduated with a Masters in Business Technology. I have an entrepreneurial sprit, wanting to try out new things so besides music, I have other passions too.

Can you share some producers with us who definitely need some recognition and don’t receive the exposure they should at the moment?

I’m really feeling the stuff Marcelus of Tresor is making as well as Modini whom we just signed on to Prime Numbers. DJ Qu’s productions are interesting and diverse and Zadig is really starting to make a name for himself.

https://soundcloud.com/trusme/sets/trusme-no-harm-ep-gr033

You seem very wise and self-aware for your young age. What do you attribute that to?

Great parents and a loving upbringing. I have a strong family around me that have always been there when I needed them. No beliefs or values have ever been forced upon me and through this I have formed my own outlook on life. Along the way I’ve embraced education right up to a Masters degree in Business. I have endeavored to embrace everything I’ve come in contact with in my short years—be it sports, music, or people I meet along the way. I like to think I have an open mind, more say than most.

In your opinion, what is the most effective way to discover new music nowadays?

Still through meeting people, word of mouth, and hearing DJs play. I can listen all day on Juno etc but I have to hear a track in full—preferably played to a crowd—before I fall in love. This is why I still love vinyl, with all its info and forks in the road you’re led to new labels and artists alike.

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