Shelton Woolright is a NZ born London based creative and multi-platinum selling recording artist and producer.
Founding member of the iconic NZ group Blindspott, Shelton reached multiplatinum sales at a young age with the group’s first self titled album ‘Blindspott’, with gold singles such as Phlex and a platinum sophomore album via EMI Records. In 2014, Shelton moved to London and formed I Am Giant. I Am Giant’s first EP & debut album ‘The Horrifying Truth’ both reached Gold sales via SONY Music, with video clips featuring Tony Hawk & Kelly Slater thanks to a sponsorship with Quiksilver & DC Skateboards. Currently combining his art direction, songwriting skills and production Shelton has once again emerged with a new alter ego DEADBEAT.
Catch DeadBeat at Lost City Bali
Deadbeats first promo video, released had international viral success with tens of thousands of shares and over three quarters of a million views in a matter of days, securing festival slots on NZ’s biggest festivals, support for Machine Gun Kelly, headline shows in London, Bali and a two day slot at the Singapore Beer Festival. This Summer will see Deadbeat playing the European festival circuit including slots @ London Big Day Out, Running Of The Bulls – Pamploma, La Tomatina – Valencia & Oktoberfest – Munich just too name a few.
Shelton is also a street and tattoo artist with a bachelor of design majoring in photography and has exhibited his art from Paris – Switzerland – Singapore – New Zealand. Shelton recently featured as a judge on the NZ version of the international hit TV show the X-Factor.
DEADBEAT is the alter ego and musical concept of creative Shelton Woolright. In it’s simplest form DEADBEAT is essentially a unique high energy ‘Drum DJ’ set delivered with conviction, layering live drums over a hip hop, Trap, DnB and electronic mash up with a hint of rock. At a closer look DEADBEAT is more involved. This is not just a ‘DJ set’ this is a visual LIVE experience, a collection of credible music and samples uniquely mixed together to bring the concert / festival goer a never seen before live experience.
The uniqueness comes by way of high end production dropping vocal stems of Kendrick Lamar over Skrillex, Eminem over Major Lazer, Migos over Dizzee Raskal, 2Pac over ACDC.. All brought together by a hard hitting, feverish live drum rhythm! DEADBEAT is an original, inspired live experience.