Consumers spent $196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over last year’s spending of approximately $174 million.

That speaks to a still-growing market for apps and games as well as the potential for developers to generate new revenue streams by way of subscriptions sold through their apps. In fact, the recent App Store trend of pixel art coloring books were all fueled by subscriptions, whereas in the past, apps of that nature would charge one-time fees for unlocking premium content.

The report also notes that non-game apps saw a higher growth rate than mobile games, with approximately 66 percent year-over-year growth compared with 5.2 percent for apps. However, games are still raking in the most money, going from $150 million in 2016 to $158 million in 2017. Non-games, meanwhile, climbed $14 million from $24 million to $38 million.


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